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The Breaking Barriers Issue August 2022

Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change

Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change

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Mixing modern flavors with age-old cultural traditions

Agua bonita cover

In this episode, we go behind the scenes with Kayla Castañeda and Erin PonTell, co-founders of Agua Bonita, about the founding story of their rapidly growing agua fresca brand. The founders chat with Kristen about:

  • The origin story of Agua Bonita, which began in the early days of the pandemic

  • Finding the right balance between honoring cultural recipes and traditions with creating something that would resonate with modern consumers

  • Fundraising and growth challenges, as well as the pressures associated with being the *first* Latina-owned beverage brand to raise more than $2M in funding

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Writing a brand new narrative around beauty and identity

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