We’re In the Works.
A magazine for curious, thoughtful company builders who are leading with values and growing with grit.
Welcome. We’re glad you’re here!
In the Works is telling a new story about the founders and leaders who are intent on doing something well before doing something big.
If you’re looking for a new take on what building and growing a company looks like, this is the place. We believe there’s a whole lot more to business than rocket fuel and hustle, that we can all learn from unexpected backstories and atypical paths, and that kindness and community help all of us thrive.
So that’s us. Keep on scrolling to learn more about the content we create to empower you with creativity, tools, and community to learn, grow, lead, and enjoy the journey (even when it’s kind of a mess).
We’re sharing insight, resources, and real-life experiences from builders and experts who tell it like it is.
We offer strategies and inspiration to help you keep doing messy, important work with perseverance and passion.
We love telling stories that amplify the compassion, empathy, and good work that goes on in business today.
We do and make for the greater good — to support values-driven businesses and teams, and nurture community.
Grow with intention with In the Works
Published by Help Scout
In the Works is published by Help Scout. Since 2011, Help Scout has been building software that helps more than 12,000 small businesses talk with their customers. We’re a remote-first company with 170 employees working from 80+ cities all over the world, and we’ve staked our reputation on being helpful, being human, and existing for profit and purpose.
Why is a software company publishing a magazine?
Help Scout was founded on the principle that there’s a more socially conscious and intentional way of doing business — that it’s possible to be successful while doing right by your community, the environment, and society at large. And we knew there were plenty of other founders and small businesses who felt the same way, too.
In early 2021, a small but mighty team within Help Scout started researching, writing, designing, and building In the Works. Our goal was to forge even deeper relationships with small business leaders beyond offering customer communication software and expertise. Our hope is to be a trusted partner to mission-driven founders as they grow their companies with care.
P.S. If you like how we think, you’ll probably like our product too. You can see exactly how it works right here.
Written, recorded, and designed by doers & makers
We are the creatives and developers at Help Scout who write, edit, design, and engineer our way to each issue of In the Works, while also contributing to additional content and design projects across the company.
Director of Content
Kristen Bryant Smith
VP of Brand
Contract Copy Editor
And many others
Freelance, in-house, past & present
Ready to explore? Start here.
We fill each issue of In the Works with a mix of content types — both short- and long-form, practical and inspiring, and for reading, listening, or viewing.
Deep dives into founders’ stories, based on interviews with folks in the thick of building and growing values-driven companies.
Words and pictures that tell the story of founders and teams in the wild.
Practical and tactical insight and how-to content for founders who are scaling companies while staying aligned to vision and values.
Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change
In it together: How to build a healthy co-founder relationship that lasts
Nurturing the nurturers: Creating a supportive, inclusive workplace for parents
Grow › In the Weeds
In the Weeds with a pitch deck expert: Honing your story
This is not your family: Building a healthy company culture from the start
Short-and-sweet quick reads and thoughtful illustrations that spark ideas, prompt further reading, and offer up useful links.
Our mini-podcast highlights the voices and experiences of founders who tell it like it is, hosted by In the Works creators.
Listen › Real Quick
Empowering kids and teens with financial education
Listen › Real Quick
Consistency with Dave Bolotsky of Uncommon Goods
Listen › Real Quick
Confidence with Shelly Omílàdé Bell
Listen › Real Quick
Alex Batdorf on getting sh!t done
Listen › Real Quick
Michael Garrick relies on exercise as an outlet for stress
But wait, there’s more!
In the Works is published alongside so much other stellar content created by Help Scout. Here are a few other places you might want to explore:
Help Scout Blog
Insights on customer service, our product, and company growth and culture.
The Supportive Weekly
From Help Scout’s Mathew Patterson, an email newsletter about customer service that manages to be illuminating and funny, often at the same time. You can also check out The Supportive, Mat’s blog series by the same name.
In the Works
Featured Founder Directory
We love meeting founders who are building companies with purpose and making an impact — and sharing their stories. Check out the people and businesses featured in past issues of In the Works.
Chanita ChristmasMelanin.Tech Chanita Christmas prioritizes herself and her circle
Michael GarrickFitnesse Michael Garrick relies on exercise as an outlet for stress
Jennifer HarperCheekbone Beauty From creator to coach: Founders share lessons from the transition to CEO
Carey Anne NadeauLoop From creator to coach: Founders share lessons from the transition to CEO
Connie MatisseEast Fork Radical self-honesty is Connie Matisse’s superpower
Jing GaoFly By Jing Getting personal: Five tips from founders who transformed passion projects into businesses
Michael GreenLynit Getting personal: Five tips from founders who transformed passion projects into businesses
Rohani FoulkesFolk Detroit Build where you are: An inside look at Folk Detroit
Tanya Van CourtGoalsetter Empowering kids and teens with financial education
George CookHoneycomb Credit Five funding options for founders: Choosing the right path for your business
Einar VollsetTinySeed Five funding options for founders: Choosing the right path for your business
Josh DriverSelflessly Five funding options for founders: Choosing the right path for your business
Alyssa RavasioHipcamp For these founders, great ideas came from the great outdoors
David SudolskyBoldr Finding your theory of change: How to combine business success with genuine impact
Kayla CastañedaAgua Bonita Mixing modern flavors with age-old cultural traditions
Noa RiesKahilla Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change
Kim HavensKahilla Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change
Katie AugsburgerFuture Work Design Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change
Nina NarrelleFuture Work Design Why a founder’s commitment must drive DE&I — and how to build systems for meaningful change
Tina Roth EisenbergCreativeMornings Come together now: CreativeMornings builds connection on a global scale
Nick FrancisHelp Scout The learning never stops: a founder-to-founder conversation about staying curious
Denny SwindleHelp Scout The learning never stops: a founder-to-founder conversation about staying curious
Jared McDanielHelp Scout The learning never stops: a founder-to-founder conversation about staying curious
Julie Winkle GiulioniJulie Winkle Giulioni Learn to thrive: A founder's role in employee learning and development
Lauryn PregoniPeople First HR Learn to thrive: A founder's role in employee learning and development
Brandy MercrediFranc Scaling systems to scale your shop: How to support your growth with the right tools