In this interview with Alex, we talk through why she started Get Sh!t Done, sustainable growth, how she avoids overreacting to the small stuff, and how her squad helps her build.
1:36 — On taking your ego out of the process
“It's not about me. It goes back to why I am doing this — the moment you can take out this idea that your identity is at risk, take your ego out of it, and just say, I want to put this in the world and see how people react to it. It's what you do but it's not who you are”
4:15 — Money doesn’t mean growth
“You gotta ask yourself: Can my company actually grow at that rate? And just because you get a check from an investor, doesn’t mean that throwing money at your company to grow will actually make it do that. If you haven't solved for a model that can sustain that, there isn’t enough money in the world from an investor that will make it grow to that level.”