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The Ecommerce Issue September 2023

Building a customer-oriented ecommerce business through better human interaction

Building a customer-oriented ecommerce business through better human interaction

WatchBuild where you are

This Milwaukee founder wants to help people stay alive and well

In keeping Tip a ScRxipt in his hometown of Milwaukee, Chad Johnson is proving that you can lift up your local ecosystem and community by simply building where you are.

Chad Johnson has always been told that he needed to move out of Milwaukee to successfully grow a business — that his hometown wasn’t even the best place to raise a family, let alone build a fintech startup.

In 2020, after Chad’s mom (and his co-founder!) saw her out-of-pocket medical expenses skyrocket to unaffordable levels, he launched Tip a ScRxipt, a social payment app that enables family and friends to help cover medical costs. Instead of looking for funding in bigger cities on the coasts, Chad decided to only take funds from Wisconsin-based firms and keep his business local — and he's seen huge early success as a result. In building Tip a ScRxipt, Chad is proving that you can lift up your local ecosystem and community by simply building where you are.

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