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The Ecommerce Issue September 2023

Building a customer-oriented ecommerce business through better human interaction

Building a customer-oriented ecommerce business through better human interaction

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Improving the health of urban dwellers everywhere

Kay Rodriguez

Kay Rodriguez, CEO and founder of Urban Outdoors, wants to shift the narrative around who participates in outdoor activities — and help city dwellers, specifically, get out there.

Kay’s commitment to creating an online hub to connect people who live in urban areas with outdoor recreation within easy reach of their homes grew from her own experience with the therapeutic benefit — to mind and body — of getting outside. In this episode, Kay shares the Urban Outdoors origin story and her belief in the healing power nature offers in the face of today’s mental health crisis.

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Founding a Black-owned business in the outdoor industry

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